Product Video vs. Testimonial Video: What Works Best?
When it comes to promoting your brand, both product videos and testimonial videos are powerful — but they serve different purposes.
🎥 Product Video
A product video showcases your product or service in action. It highlights features, benefits, and how it solves a problem.
Best for:
New product launches
Website landing pages
Explaining complex services
💬 Testimonial Video
A testimonial video features real customers sharing their experience with your brand. It builds trust and credibility.
Best for:
Building trust with new customers
Social media ads
After someone already knows your product
So, Which Works Best?
〰️
So, Which Works Best? 〰️
It depends on your goal:
Want to show what your product does? → Go with a Product Video.
Want to build trust through real voices? → Use a Testimonial Video.
Need help creating one? Let’s talk. 🎬
🎬 Post-Production Takes Time — Here’s Why
You’ve wrapped the shoot, packed up the gear, and the client says, “When can we see the final video?”
The POV:
We get it — everyone’s excited! But here’s the truth: post-production often takes 3x longer than the shoot itself.
1. 🧹 Sorting Through Footage
Before editing even begins, we need to review hours of raw clips — multiple takes, angles, and b-roll. Choosing the best moments takes time, and it’s all about finding the shots that tell the story best.
2. ✂️ Precision Editing
Editing isn’t just about putting clips in a timeline. It’s cutting frames to the beat, pacing the visuals, ensuring smooth transitions — basically, making sure it feels right to the viewer. And if it’s interview-based, we’re also cutting out ums, silences, or anything off-brand.
3. 🎨 Color Grading
Raw footage often looks flat and dull straight out of the camera. We enhance contrast, fix white balance, match shots, and craft a visual tone that fits your brand — whether warm and nostalgic or sharp and cinematic.
4. 🔊 Sound Design & Mixing
Great visuals are nothing without clear sound. We clean up audio, remove background noise, add ambient sound, music, and sync everything perfectly. Every small detail adds emotional depth.
5. 🔁 Revisions & Exports
Client feedback = changes. Even small tweaks (like a text size or a logo move) mean re-rendering. Exporting high-quality files also takes time — especially for 4K or long-form content.
“Good videos take time.
If we rush, quality suffers. Post-production is where your brand truly comes to life — with polish, precision, and power.”
From PowerPoint to Motion Graphics: Give Your Anniversary Video Montage a Real Upgrade
Still using PowerPoint slideshows for milestone events?
It’s time for an upgrade.
A traditional slideshow with fading photos and looping music feels outdated — especially on big screens during important events. It doesn’t reflect the energy, growth, or professionalism of your brand.
Why switch to an animated montage?
✅ Dynamic storytelling
Instead of static slides, we animate your content — like timelines, maps, charts, and photos — to make your story flow smoothly and feel alive.
✅ Brand-focused
We design the montage using your brand colours, logo animation, and typography to ensure everything looks consistent and professional.
✅ Stronger impact
The right pacing, music, and voiceover help create a deeper connection with your audience — whether it’s a celebration or a corporate presentation.
✅ Multi-use
One animated montage can be used across different platforms: social media, LED screens at events, internal presentations, or official reports.
Have an anniversary, launch, or event coming up?
Let us turn your timeline, photos, and message into a professional animated montage that actually moves people.
📩 Get in touch with us today!
Behind-The-Scene: Echoes of A Game
A month ago, we did a spontaneous shoot in our studio.
The final video looks smooth — but behind the scenes? It was all chaos, laughs, and creative sparks.
Check out at our video here: https://www.facebook.com/Lightcubestudiomy/videos/591626660194100
We turned a simple idea into a dramatic face-off — two players, one table, no script. With focused stares, tight close-ups, and moody lighting, it felt like a cinematic mind game.
Here is our Director of the day!
He’s the one who started it. Out of nowhere, he goes, ‘Jom adu baka tu!’ — and we were all in!
He didn’t just film — he taught both players how to win. Strategy, tricks, everything. Coach gitu
🧠 On-Set Energy: Focused… But Fun
What began as a fun idea quickly turned into a full-day shoot. We explored various angles and experimented with different lighting setups to get the perfect vibe.
The studio looks extra dark and moody — it’s intentional. We used a black cloth backdrop to create a more dramatic, focused atmosphere.
🎥 Our Setup List from the Shoot!
Blackmagic Pyxis 6K
Blackmagic Pocket Cinema Camera 6K
Sony FX3
Nanlite FS300
Canon Lens 24-105mm
Sigma Lens 24-70mm
Sigma Lens 14-24mm
Sony Lens 50mm
Laowa probe lens
Edelkrone Slider
C-Stand
Tripods x3
Monitor (Feelworld 5 inch)
🎞️ Final Thoughts
This shoot reminded us why we love what we do. Sometimes the best videos aren’t the ones with the biggest budgets — they’re the ones where everyone is in the moment, playing, creating, and building something together.
Want to create something like this with us? Whether it's planned or spontaneous, we’re always up for a challenge.
Behind the Scenes: Multi-Cam Broadcast Production at Rainforest World Music Festival 2025
Ever wondered what goes on behind the lens of one of Sarawak’s biggest music events?
Here’s an exclusive peek into our multi-camera production setup at the Rainforest World Music Festival (RWMF) 2025 — where technology meets talent to deliver world-class live coverage.
The Challenge: Live Production for a World-Class Music Festival
The Rainforest World Music Festival isn’t just any music event. It’s a vibrant celebration of culture, sound, and connection that brings together performers and audiences from all over the globe. Capturing this experience live requires a high-performance multicam setup, precision coordination, and real-time delivery — all without missing a beat.
Our task?
Deliver a flawless multi-camera production that highlights every emotion, every beat, every angle — live and in sync.
The Gear: 70% Blackmagic Workflow, 100% Dedication
To ensure seamless broadcasting, we utilized a 70% Blackmagic Design workflow — renowned in the live broadcast world for its reliability, integration, and color consistency.
Core Blackmagic Setup:
Blackmagic ATEM Television Studio HD8 ISO
Blackmagic ATEM Camera Control Unit
Blackmagic URSA Broadcast G2 x 3
Fujinon & Canon Broadcast Lenses
Blackmagic Focus & Zoom Demand
Mini Converter Optical Fiber 12G
Micro Converter HDMI/SDI
This backbone allowed us to control, switch, and sync multiple camera sources with minimal delay and maximum flexibility — perfect for fast-paced event coverage like RWMF.
Supporting Units: Motion, Wireless & Stability
Beyond the studio-grade broadcast setup, our mobile camera units played a major role in capturing immersive, cinematic movement and crowd interactions.
Supporting Equipment:
Sony FX3 on DJI Ronin RS2 Pro
Sony FS5M2 on DJI Ronin RS4 Pro
Tilta Float x 2 (for long take stabilization)
Hollyland Cosmo C1 Wireless Video TX/RX
Hollyland Wireless Tally Light System
Accsoon Cineview 2 SDI & Comms Intercom
From sweeping crowd shots to intimate stage close-ups, this mobile rig gave us the freedom to move — wirelessly and in sync with the ATEM switcher.
The Result: Successfully Delivered with Passion & Precision
We’re proud to say the entire production was successfully delivered — from rehearsals to the final encore. This wouldn't have been possible without the trust of our clients and the dedication of our crew. Every team member gave their best, working through long hours, fast-changing stage lighting, and unpredictable weather.
This was not just another job — it was a learning journey, a technical showcase, and a celebration of creative collaboration.
Why It Matters: Investing in Broadcast-Grade Video Production
Whether you’re organizing a festival, conference, or corporate event, the need for high-quality video production has never been greater. With audience engagement happening both onsite and online, having a professional multi-cam setup is essential to deliver:
Live switching for real-time event flow
Broadcast-ready output for TV or online streaming
Flexible camera mobility for creative storytelling
Crystal-clear visuals under concert lighting
Ready for Your Next Big Event?
At Lightcube Studio, we combine industry-grade equipment, seasoned broadcast professionals, and creative vision to help you capture moments that matter. We’re always on the lookout for our next big project — and we’re ready to go beyond your expectations.
Let’s make your event unforgettable.
What is Corporate Video Production?
Have you ever accepting a guest or potential shareholder for a meeting, and you have to explain your business using normal boring presentation. This is where Corporate Video comes in handy. Why not using video and let it do the introducing for you? It increase your credibility and help you to explain your business better.
Introduction to Corporate Video Production
In our fast-paced digital world, businesses need to communicate their messages clearly and engagingly. This is where corporate video production comes in. Simply put, it’s the art of creating videos specifically for corporate purposes, such as marketing, training, or storytelling about the brand. In this guide, we’ll explore everything you need to know about corporate video production, why it matters, and how it can benefit your business.
What Exactly Is Corporate Video Production?
Corporate video production involves producing video content that serves a specific purpose within a business. This can range from promotional videos that showcase products to training videos that help employees learn new skills. The goal is to communicate messages effectively and in a way that resonates with viewers.
The Importance of Corporate Video Production
Why is corporate video production so important? First off, it greatly enhances communication. Videos can present information quickly and in a more engaging manner, making complex ideas easier to understand. When people watch a video, they are more likely to remember the content compared to reading text. Plus, videos can significantly boost brand awareness, helping establish a strong brand identity and fostering recognition among potential customers.
Different Types of Corporate Videos
There are various types of corporate videos you might consider:
Introduction Promotional Videos
These videos highlight products or services, aiming to attract new customers.Training Videos
Focused on helping employees understand their roles and the company's policies.Internal Communication Videos
These keep everyone informed about important updates and news within the organization.Testimonial Videos
Feature satisfied customers sharing their experiences with a product or service, helping to build trust and credibility.Brand Story Videos
Tell the company’s story, values, and mission, helping to connect emotionally with the audience and establish a strong brand identity.Explainer Videos
Simplify complex topics or processes, often using animations or visuals to enhance understanding.Recruitment Videos
Showcase company culture and job opportunities, attracting potential candidates by providing insights into the workplace environment.
Tips for Creating Effective Corporate Videos
Creating effective corporate videos doesn’t have to be overwhelming. Here are a few tips to keep in mind:
Define Your Audience: Knowing who you're talking to helps tailor your message.
Keep It Concise: Aim for clarity and brevity to maintain viewer interest.
Focus on Quality: Invest in good production quality—clear sound and good lighting make a difference.
Include a Call to Action (CTA): Encourage viewers to take the next step after watching your video.
Get Started with Corporate Video Production Today
In summary, corporate video production is an essential tool for businesses looking to communicate effectively and build brand awareness. By understanding the types of corporate videos and applying best practices, you can create compelling content that resonates with your audience. Start your corporate video production journey today and watch your business thrive!