Zarith Sofia Zarith Sofia

Live Feed vs. Livestream: What’s the Difference?

In the world of video production, the terms live feed and livestream are often used interchangeably — but they’re actually quite different. Understanding this distinction helps clients choose the right setup for their event, broadcast, or show.

🎥 What Is a Live Feed?

A live feed is a real-time video signal transmitted from a camera to a specific display, such as a projector, LED screen, or control room.
It’s often used in corporate events, concerts, or conferences, where the audience at the venue needs to see what’s happening on stage — up close and in real time.

Key Traits of a Live Feed:

  • Real-time output to displays or switchers

  • Audience is physically present

  • Commonly used for: events, conferences, award shows

🌐 What Is a Livestream?

A livestream is when video is broadcasted online through platforms like YouTube, Facebook, or a private link.
The goal is to reach viewers beyond the venue, allowing remote audiences to watch the event as it happens.

Key Traits of a Livestream:

  • Requires stable internet connection

  • Broadcasts to online viewers

  • Can include overlays, graphics, and live comments

  • Commonly used for: webinars, product launches, virtual events

🎬 Can You Have Both? Absolutely.

Many large-scale events use both live feed and livestream setups.
For example, a conference may use a live feed for the audience in the hall and a livestream for those watching remotely.
This hybrid approach ensures everyone — on-site or online — experiences the event seamlessly.

Read More
Zarith Sofia Zarith Sofia

Behind the Scenes: Della Ding Dang – Sing Together Again Live Tour Kuching

Sing Together Again Live Tour by Della Ding Dang brought not only powerhouse vocals but also a breathtaking visual experience — and Lightcube Studio had the privilege to capture every moment from behind the lens.

 🛠️ Two Days of Setup

Our team spent two full days setting up before show day — rigging cameras, testing angles, checking intercom lines, and syncing every monitor feed. Concert venues come with their own set of challenges, from lighting positions to cable runs, so careful setup was key to ensuring a smooth live shoot.

The Setup

Our full setup included a mix of Blackmagic and Sony cameras, supported by stabilizers, monitors, and live-switching gear. We used:

  • Blackmagic URSA G2 & Sony FX3/F55 II/A6500 for main and side angles

  • Sigma 24–70mm & Sony 18–105mm lenses for wide and close shots

  • Blackmagic ATEM HD8 ISO and Camera Control Unit for live control

  • DJI RS4 Pro/RS2 Pro for smooth movement shots

  • Viltrox monitors, SDI/HDMI cables, and intercoms to keep everything connected

  • Tripods, dollies, V-Mount batteries, and power stations for stability and support

Simple, efficient, and reliable — everything we needed to bring the concert to life.

🙌 A Big Thanks to the Crew

Behind every great show is a team that makes it happen. From camera operators to technical directors, every member of our crew brought their skill, precision, and passion to the stage.

Two days of setup, multiple camera angles, countless cables — and a team that never missed a beat. Each person played a vital role in making sure the visuals matched the energy of Della Ding Dang’s performance. Their coordination, focus, and quick thinking kept everything running smoothly from start to finish.

To our hardworking Lightcube crew — thank you for turning challenges into creativity and delivering nothing short of excellence!

🎬 Bring Your Event to Life

Whether it’s a concert, corporate function, or live broadcast, our team at Lightcube Studio delivers professional multi-camera coverage that captures every moment with precision and creativity.

Read More
Zarith Sofia Zarith Sofia

Why We Sometimes Need ‘Another Take’ — and It’s Not About Perfection

If you’ve ever been on set, you’ve probably heard this phrase more than once:

To someone watching from the sidelines, it might seem like we’re chasing perfection — trying to make sure every word, every frame, every movement is flawless.
But in truth, that’s not why we ask for another take.

🎥 1. Every Take Tells a Slightly Different Story

Each take has its own energy — a more natural tone, a better light, a realer smile.


Sometimes, the magic happens on the third or fourth try — and we’d miss it if we stopped at the first.

2. More Options for Editing

Extra takes give editors choices. One perfect line from Take 3 can save the entire scene.

3. Small Details Matter

A mic pop, a glance at the camera, or a background distraction — one small thing can ruin an otherwise great shot.

4. It Helps Talent Relax

Most people loosen up after the first take. That’s when we capture the real emotion.

We’re not chasing perfection — we’re chasing authenticity. And sometimes, that takes a few tries.

Read More
Zarith Sofia Zarith Sofia

The Best Way to Give Video Feedback

Giving feedback on a video isn’t as simple as saying “make it nicer” or “I don’t like it.” Clear, constructive feedback saves time, avoids endless revisions, and helps the final video actually deliver results.

1. Be Specific, Not Vague

❌ “Can you make this better?”
✅ “Can you brighten this shot — it looks a bit dark compared to the others.”

The more concrete your feedback, the faster editors know what to fix.

2. Give Feedback in One Place

Instead of sending notes via WhatsApp, email, and voice messages, try to keep everything in one document or platform. Many production teams use:

  • Google Docs/Sheets

3. Use Timestamps

Videos move fast. Instead of “around the middle part”, say:

“At 1:23, can we change the background music?”

This avoids guesswork and back-and-forth messages.

How to use:

  1. Watch the video draft.

  2. Note down the exact timestamp of the change.

  3. Write clear, specific feedback (avoid “make it nicer”).

  4. Mark priority so editors know what to fix first.

  5. Leave general notes for overall impressions.

4. Group Your Feedback

Send feedback in batches (draft 1, draft 2) instead of little comments every few hours. This keeps the editing process efficient.

5. Prioritise What Matters

Not all feedback has equal weight. Clearly mark:

  • ✅ Must Fix

  • 💡 Nice to Have
    This helps the editor focus on what’s critical for deadlines.

The best video feedback is clear, centralised, timestamped, and focused on goals. Do this, and you’ll save time, reduce revision rounds, and end up with a video that works — not just one that looks nice.

Read More
Mas Amir Abiddun Saie Mas Amir Abiddun Saie

Behind the Scenes: Multi-Cam Broadcast Production at Rainforest World Music Festival 2025

Ever wondered what goes on behind the lens of one of Sarawak’s biggest music events?
Here’s an exclusive peek into our multi-camera production setup at the Rainforest World Music Festival (RWMF) 2025 — where technology meets talent to deliver world-class live coverage.

The Challenge: Live Production for a World-Class Music Festival

The Rainforest World Music Festival isn’t just any music event. It’s a vibrant celebration of culture, sound, and connection that brings together performers and audiences from all over the globe. Capturing this experience live requires a high-performance multicam setup, precision coordination, and real-time delivery — all without missing a beat.

Our task?
Deliver a flawless multi-camera production that highlights every emotion, every beat, every angle — live and in sync.

The Gear: 70% Blackmagic Workflow, 100% Dedication

To ensure seamless broadcasting, we utilized a 70% Blackmagic Design workflow — renowned in the live broadcast world for its reliability, integration, and color consistency.

Core Blackmagic Setup:

  • Blackmagic ATEM Television Studio HD8 ISO

  • Blackmagic ATEM Camera Control Unit

  • Blackmagic URSA Broadcast G2 x 3

  • Fujinon & Canon Broadcast Lenses

  • Blackmagic Focus & Zoom Demand

  • Mini Converter Optical Fiber 12G

  • Micro Converter HDMI/SDI

This backbone allowed us to control, switch, and sync multiple camera sources with minimal delay and maximum flexibility — perfect for fast-paced event coverage like RWMF.

Supporting Units: Motion, Wireless & Stability

Beyond the studio-grade broadcast setup, our mobile camera units played a major role in capturing immersive, cinematic movement and crowd interactions.

Supporting Equipment:

  • Sony FX3 on DJI Ronin RS2 Pro

  • Sony FS5M2 on DJI Ronin RS4 Pro

  • Tilta Float x 2 (for long take stabilization)

  • Hollyland Cosmo C1 Wireless Video TX/RX

  • Hollyland Wireless Tally Light System

  • Accsoon Cineview 2 SDI & Comms Intercom

From sweeping crowd shots to intimate stage close-ups, this mobile rig gave us the freedom to move — wirelessly and in sync with the ATEM switcher.

The Result: Successfully Delivered with Passion & Precision

We’re proud to say the entire production was successfully delivered — from rehearsals to the final encore. This wouldn't have been possible without the trust of our clients and the dedication of our crew. Every team member gave their best, working through long hours, fast-changing stage lighting, and unpredictable weather.

This was not just another job — it was a learning journey, a technical showcase, and a celebration of creative collaboration.

Why It Matters: Investing in Broadcast-Grade Video Production

Whether you’re organizing a festival, conference, or corporate event, the need for high-quality video production has never been greater. With audience engagement happening both onsite and online, having a professional multi-cam setup is essential to deliver:

  • Live switching for real-time event flow

  • Broadcast-ready output for TV or online streaming

  • Flexible camera mobility for creative storytelling

  • Crystal-clear visuals under concert lighting

Ready for Your Next Big Event?

At Lightcube Studio, we combine industry-grade equipment, seasoned broadcast professionals, and creative vision to help you capture moments that matter. We’re always on the lookout for our next big project — and we’re ready to go beyond your expectations.

Let’s make your event unforgettable.

Read More
Zarith Sofia Zarith Sofia

Behind the Scenes: Live Recording Setup at Borderland Music Festival 2025

Borderland Music Festival is all about energy, music, and unforgettable vibes. But to make sure those moments last beyond the festival, our team set up a dedicated live recording system to capture every beat, every cheer, and every drop.

The Setup

MAIN CAM - Sony FS5

We use direct power instead of batteries.

No batteries stress yall!

📍 Supporting Equipment – Tripods and stabilizers for steady wide shots, plus careful cable management for smooth operation.

HANDHELD FAN CAM - Sony FX3

Used as our main “fan cam” to move through the crowd and capture raw, energetic reactions, plus close-up moments of the DJs on stage.

INSTA 360

Giving a full view of the DJ and the stage atmosphere!

How We Worked

Angles Planned – Wide shots for the crowd, close-ups for the DJs, and roaming handheld for those in-the-moment festival vibes.

Live Recording – The FX3 handheld gave us freedom to move, catching both the hype on stage and the excitement from the audience.

Festivals like Borderland Music Festival are full of unforgettable moments—and with live recording, those moments don’t fade when the lights go off. From the DJs behind the decks to the fans jumping in front of the stage, everything was captured for memories, highlight reels, and future stories.

Read More
Zarith Sofia Zarith Sofia

Education & Video: Making Learning More Engaging

EDUVIDEO

〰️

EDUVIDEO 〰️

Education today is more than books and classrooms — it’s about connection, flexibility, and storytelling. That’s where video comes in.

Why Video Works in Education

Easy to understand – People remember 95% of what they see in a video, compared to only 10% from text.

Flexible – People can watch anytime, anywhere, and replay lessons.

Engaging – Animations, stories, and visuals make learning more fun.

Types of Educational Videos

Explainer Videos

Simple, short clips that break down complex topics.

Looking for sample?

Tours

Virtual walk-throughs that help people “visit” without traveling.

Testimonials

Real voices sharing real experiences.

Video makes learning easier, more memorable, and more exciting. At Lightcube Studio, we help institutions bring education to life with creative video production.

Read More
Zarith Sofia Zarith Sofia

Product Video vs. Testimonial Video: What Works Best?

When it comes to promoting your brand, both product videos and testimonial videos are powerful — but they serve different purposes.

🎥 Product Video

A product video showcases your product or service in action. It highlights features, benefits, and how it solves a problem.

Best for:

  • New product launches

  • Website landing pages

  • Explaining complex services

💬 Testimonial Video

A testimonial video features real customers sharing their experience with your brand. It builds trust and credibility.

Best for:

  • Building trust with new customers

  • Social media ads

  • After someone already knows your product

So, Which Works Best?

〰️

So, Which Works Best? 〰️

It depends on your goal:


Want to show what your product does? → Go with a Product Video.
Want to build trust through real voices? → Use a Testimonial Video.

Need help creating one? Let’s talk. 🎬

Read More
Zarith Sofia Zarith Sofia

🎬 Post-Production Takes Time — Here’s Why

You’ve wrapped the shoot, packed up the gear, and the client says, “When can we see the final video?”

The POV:

We get it — everyone’s excited! But here’s the truth: post-production often takes 3x longer than the shoot itself.

1. 🧹 Sorting Through Footage

Before editing even begins, we need to review hours of raw clips — multiple takes, angles, and b-roll. Choosing the best moments takes time, and it’s all about finding the shots that tell the story best.

2. ✂️ Precision Editing

Editing isn’t just about putting clips in a timeline. It’s cutting frames to the beat, pacing the visuals, ensuring smooth transitions — basically, making sure it feels right to the viewer. And if it’s interview-based, we’re also cutting out ums, silences, or anything off-brand.

3. 🎨 Color Grading

Raw footage often looks flat and dull straight out of the camera. We enhance contrast, fix white balance, match shots, and craft a visual tone that fits your brand — whether warm and nostalgic or sharp and cinematic.

4. 🔊 Sound Design & Mixing

Great visuals are nothing without clear sound. We clean up audio, remove background noise, add ambient sound, music, and sync everything perfectly. Every small detail adds emotional depth.

5. 🔁 Revisions & Exports

Client feedback = changes. Even small tweaks (like a text size or a logo move) mean re-rendering. Exporting high-quality files also takes time — especially for 4K or long-form content.

Good videos take time.
If we rush, quality suffers. Post-production is where your brand truly comes to life — with polish, precision, and power.
Read More
Zarith Sofia Zarith Sofia

From PowerPoint to Motion Graphics: Give Your Anniversary Video Montage a Real Upgrade

Still using PowerPoint slideshows for milestone events?
It’s time for an upgrade.

A traditional slideshow with fading photos and looping music feels outdated — especially on big screens during important events. It doesn’t reflect the energy, growth, or professionalism of your brand.

Why switch to an animated montage?

Dynamic storytelling

Instead of static slides, we animate your content — like timelines, maps, charts, and photos — to make your story flow smoothly and feel alive.

Brand-focused

We design the montage using your brand colours, logo animation, and typography to ensure everything looks consistent and professional.

Stronger impact

The right pacing, music, and voiceover help create a deeper connection with your audience — whether it’s a celebration or a corporate presentation.

Multi-use

One animated montage can be used across different platforms: social media, LED screens at events, internal presentations, or official reports.

Have an anniversary, launch, or event coming up?
Let us turn your timeline, photos, and message into a professional animated montage that actually moves people.

📩 Get in touch with us today!

Read More
Zarith Sofia Zarith Sofia

Behind-The-Scene: Echoes of A Game

A month ago, we did a spontaneous shoot in our studio.

The final video looks smooth — but behind the scenes? It was all chaos, laughs, and creative sparks.

We turned a simple idea into a dramatic face-off — two players, one table, no script. With focused stares, tight close-ups, and moody lighting, it felt like a cinematic mind game.

Here is our Director of the day!

He’s the one who started it. Out of nowhere, he goes, ‘Jom adu baka tu!’ — and we were all in!

He didn’t just film — he taught both players how to win. Strategy, tricks, everything. Coach gitu

🧠 On-Set Energy: Focused… But Fun

What began as a fun idea quickly turned into a full-day shoot. We explored various angles and experimented with different lighting setups to get the perfect vibe.

The studio looks extra dark and moody — it’s intentional. We used a black cloth backdrop to create a more dramatic, focused atmosphere.

🎥 Our Setup List from the Shoot!

  • Blackmagic Pyxis 6K

  • Blackmagic Pocket Cinema Camera 6K

  • Sony FX3

  • Nanlite FS300

  • Canon Lens 24-105mm

  • Sigma Lens 24-70mm

  • Sigma Lens 14-24mm

  • Sony Lens 50mm

  • Laowa probe lens

  • Edelkrone Slider

  • C-Stand

  • Tripods x3

  • Monitor (Feelworld 5 inch)

🎞️ Final Thoughts

This shoot reminded us why we love what we do. Sometimes the best videos aren’t the ones with the biggest budgets — they’re the ones where everyone is in the moment, playing, creating, and building something together.

Want to create something like this with us? Whether it's planned or spontaneous, we’re always up for a challenge.

Read More
Mas Amir Abiddun Saie Mas Amir Abiddun Saie

What is Corporate Video Production?

Have you ever accepting a guest or potential shareholder for a meeting, and you have to explain your business using normal boring presentation. This is where Corporate Video comes in handy. Why not using video and let it do the introducing for you? It increase your credibility and help you to explain your business better.

Introduction to Corporate Video Production

In our fast-paced digital world, businesses need to communicate their messages clearly and engagingly. This is where corporate video production comes in. Simply put, it’s the art of creating videos specifically for corporate purposes, such as marketing, training, or storytelling about the brand. In this guide, we’ll explore everything you need to know about corporate video production, why it matters, and how it can benefit your business.

What Exactly Is Corporate Video Production?

Corporate video production involves producing video content that serves a specific purpose within a business. This can range from promotional videos that showcase products to training videos that help employees learn new skills. The goal is to communicate messages effectively and in a way that resonates with viewers.


Corporate Video Production

The Importance of Corporate Video Production

Why is corporate video production so important? First off, it greatly enhances communication. Videos can present information quickly and in a more engaging manner, making complex ideas easier to understand. When people watch a video, they are more likely to remember the content compared to reading text. Plus, videos can significantly boost brand awareness, helping establish a strong brand identity and fostering recognition among potential customers.

Different Types of Corporate Videos

There are various types of corporate videos you might consider:

  1. Introduction Promotional Videos
    These videos highlight products or services, aiming to attract new customers.

  2. Training Videos
    Focused on helping employees understand their roles and the company's policies.

  3. Internal Communication Videos
    These keep everyone informed about important updates and news within the organization.

  4. Testimonial Videos
    Feature satisfied customers sharing their experiences with a product or service, helping to build trust and credibility.

  5. Brand Story Videos
    Tell the company’s story, values, and mission, helping to connect emotionally with the audience and establish a strong brand identity.

  6. Explainer Videos
    Simplify complex topics or processes, often using animations or visuals to enhance understanding.

  7. Recruitment Videos
    Showcase company culture and job opportunities, attracting potential candidates by providing insights into the workplace environment.

Tips for Creating Effective Corporate Videos

Creating effective corporate videos doesn’t have to be overwhelming. Here are a few tips to keep in mind:

  • Define Your Audience: Knowing who you're talking to helps tailor your message.

  • Keep It Concise: Aim for clarity and brevity to maintain viewer interest.

  • Focus on Quality: Invest in good production quality—clear sound and good lighting make a difference.

  • Include a Call to Action (CTA): Encourage viewers to take the next step after watching your video.

Corporate Video Production

Get Started with Corporate Video Production Today

In summary, corporate video production is an essential tool for businesses looking to communicate effectively and build brand awareness. By understanding the types of corporate videos and applying best practices, you can create compelling content that resonates with your audience. Start your corporate video production journey today and watch your business thrive!

Read More