Product Video vs. Testimonial Video: What Works Best?

When it comes to promoting your brand, both product videos and testimonial videos are powerful — but they serve different purposes.

🎥 Product Video

A product video showcases your product or service in action. It highlights features, benefits, and how it solves a problem.

Best for:

• New product launches

• Website landing pages

• Explaining complex services

💬 Testimonial Video

A testimonial video features real customers sharing their experience with your brand. It builds trust and credibility.

Best for:

• Building trust with new customers

• Social media ads

• After someone already knows your product

So, Which Works Best?

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So, Which Works Best? 〰️

It depends on your goal:

Want to show what your product does? → Go with a Product Video.
Want to build trust through real voices? → Use a Testimonial Video.

Need help creating one? Let’s talk. 🎬