The Best Way to Give Video Feedback

Giving feedback on a video isn’t as simple as saying “make it nicer” or “I don’t like it.” Clear, constructive feedback saves time, avoids endless revisions, and helps the final video actually deliver results.

1. Be Specific, Not Vague

❌ “Can you make this better?”
✅ “Can you brighten this shot — it looks a bit dark compared to the others.”

The more concrete your feedback, the faster editors know what to fix.

2. Give Feedback in One Place

Instead of sending notes via WhatsApp, email, and voice messages, try to keep everything in one document or platform. Many production teams use:

  • Google Docs/Sheets

3. Use Timestamps

Videos move fast. Instead of “around the middle part”, say:

“At 1:23, can we change the background music?”

This avoids guesswork and back-and-forth messages.

How to use:

  1. Watch the video draft.

  2. Note down the exact timestamp of the change.

  3. Write clear, specific feedback (avoid “make it nicer”).

  4. Mark priority so editors know what to fix first.

  5. Leave general notes for overall impressions.

4. Group Your Feedback

Send feedback in batches (draft 1, draft 2) instead of little comments every few hours. This keeps the editing process efficient.

5. Prioritise What Matters

Not all feedback has equal weight. Clearly mark:

  • ✅ Must Fix

  • 💡 Nice to Have
    This helps the editor focus on what’s critical for deadlines.

The best video feedback is clear, centralised, timestamped, and focused on goals. Do this, and you’ll save time, reduce revision rounds, and end up with a video that works — not just one that looks nice.

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