Hiring a video team might sound straightforward — just pick a crew, shoot, and get a video, right? In reality, a lot of client frustrations don’t come from “bad teams,” but from unclear expectations. Here’s a breakdown of the key questions to ask before you commit.

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Experience & Style

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Before you hire anyone, understand who they are and what they do best.

  • Have they handled projects similar to yours?
  • Do they specialise in corporate videos, events, ads, or storytelling?
  • Does their style match your brand identity and vision?

Visuals might look good on their portfolio, but if their storytelling or approach doesn’t fit your project, the end result may not meet your expectations.

Deliverables

Clarity on deliverables can save you headaches later. Make sure you ask:How many videos will you get?What is the duration of each video?Will they provide vertical, horizontal, or both formats?Are subtitles included?Avoid the common problem of “I thought this was included.” If it’s not explicitly stated, it probably isn’t.
Clarity on deliverables can save you headaches later. Make sure you ask:How many videos will you get?What is the duration of each video?Will they provide vertical, horizontal, or both formats?Are subtitles included?Avoid the common problem of “I thought this was included.” If it’s not explicitly stated, it probably isn’t.

Budget & Extras

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Confirm exactly what’s included in the price:

  • Crew size and equipment (camera, lighting, audio)
  • Editing and included revisions
  • Transport and logistics
  • Accommodation if the team needs to stay overnight
  • Permits or location fees
  • Extras such as props or talent

Timeline & Workflow

Delays usually happen when the timeline isn’t clearly defined. Ask about:Shooting dateFirst draft deliveryRevision rounds and turnaroundFinal deliveryKnowing this in advance sets expectations for both you and the team.
Delays usually happen when the timeline isn’t clearly defined. Ask about:Shooting dateFirst draft deliveryRevision rounds and turnaroundFinal deliveryKnowing this in advance sets expectations for both you and the team.

Process & Revisions

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A great video team does more than just shoot — they guide you through the process.

  • Pre-production: ideas, script, and planning
  • Shoot day: direction and workflow
  • Post-production: editing and delivery

Also clarify revisions: how many rounds are included, what counts as a revision, and any extra charges. Many conflicts happen at this stage if this isn’t clear.

Good video isn’t just about the camera. It’s about clarity, communication, and process. Asking these questions upfront ensures your project runs smoothly and meets expectations.

— Zarith Sofia, Lightcube Studio